Black Veil Brides & VV
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About Black Veil Brides & VV
Committed to uncompromising expression, with a foundation in hard rock tradition and
rule-breaking iconoclasm, Black Veil Brides is a transcendent celebration of life-affirming
power and anthemic catharsis. A gothic vision first summoned in a small town by an isolated
kid fascinated with death, rock, theatricality, and monsters (both real and imagined), Black
Veil Brides is now a postmodern heavy metal institution with a legion of like-minded fans
and supporters worldwide.
A new chapter in the band’s ever-evolving story arrives with The Phantom Tomorrow, an
ambitious sixth album pushing the music of Black Veil Brides forward without sacrificing
their beloved signature sound. Built around a thematically rich story, written by singer Andy
Biersack, The Phantom Tomorrow combines imaginative worldbuilding with unrelentingly
catchy and melodic bombast.
The twin-guitar attack of Jake Pitts and Jinxx cut through with sharp precision, overtop the
steady pulse of powerhouse drummer Christian Coma and the fluid, rhythmic dynamics of
Lonny Eagleton. Biersack’s rich baritone croon and soaring passion are anchored in the
biggest hooks of the band’s career. Recorded in Los Angeles, with producer Erik Ron
(Godsmack, Bush, Dance Gavin Dance), The Phantom Tomorrow excels as a series of
standalone songs and a cohesive conceptual album.
The band’s strident opposition to conformity and obstacles (from both within and without)
strikes a chord with every outcast who felt drawn to the allure of the dark. It’s evident in the
160 million-plus views of “Knives and Pens,” an early demo committed to video before singer
Andy had found his band of brothers. The RIAA-certified gold single “In the End,” which itself
boasts over 150 million views, is proof that the group whose merchandise dominated Hot
Topic stores before they’d even dropped their debut album was no mere passing fad or ill-
fated “scene.” This was built to last.
or more peculiar shadow than Finnish Love Metal pioneer Ville Valo. After all, his band
HIM were easily among the most iconic and idiosyncratic groups of the millenium. Zealously
revered, gleefully reviled but impossible to ignore, their music left an indelible mark on a
worldwide legion of fans. The scarlet letters stood for His Infernal Majesty. Their founder
stood for something delightedly out of step with the status quo.
“We only hoped to temporarily redirect hard rock’s blood flow from the nether regions
towards the heart”, reminisces Ville Valo, the singer, songwriter and primus motor of HIM.
Judging by the monolithic presence of the Heartagram in any account of music this side of
the millennium it’s apparent that he succeeded.
Inspired by everyone from Poe to Bukowski and tinged by a penchant for perfumed
Sabbathian gloom, Valo’s creative lovechild would produce eight era–defining studio releases
and over ten million record sales, not forgetting a Grammy nomination, countless magazine
covers, critical acclaim, and the veneration of a generation. Thus it came as no surprise that
the news of a farewell tour in 2017 was greeted with shock and disbelief among devotees and
endless speculation as to what or who was to take up the velvet mantle.
“As fun as the funeral rites for HIM were, it took me more than a few moons to lick my
wounds in the shadow of the Heartagram and come up with an excuse to strum and hum
again. Eventually I decided put a leash on my beloved black dog and we started howling
together instead of barking at each other. That’s how Loveletting was born“.
Loveletting, the first single off VV’s debut album ‘Neon Noir’ out in early 2023, suggests this
new infernal mix of light and shade is nothing short of a landmark release from one of
modern music’s most distinctive and intriguing voices. It belongs to the same forlorn world
of woe and whimsy once conceived and governed by Valo in HIM, but with the nuanced
notes of a fine aged Cabernet.
“Artistically speaking the main difference between HIM and VV is the extra line in the
Heartagram, but what an exquisite line it is! It’s the Mamas and the Papas dressed up as
witness that?”
